If you’re a business owner or an administrator for your company’s Facebook page, you might’ve noticed the recently added feature allowing your business to replace its boring cover photo with a 20-90 second video...
What an opportunity! This new feature allows businesses to better showcase their products, stories and brands.
Regardless of if your business sells products or provides a service, utilizing the Facebook Cover Video is an effective tactic in grabbing your audience’s attention, capturing their imagination and/or more clearly telling the story behind your business.
Facebook tested this feature earlier in the year, but it’s just recently been available to more than 80% of the businesses on Facebook, so if your business is on Facebook, chances are you have the functionality to utilize this feature.
Not convinced video matters? Take a look at these stats:
- 87% of marketers use video
- 60% of users recall a video they have seen in the last 30 days
- 500 million people watch Facebook video daily
- Online video accounts for 74% of all web traffic
You may be asking, “Why doesn’t 232 Creative utilize Facebook Cover Video?” Touche. We were just approved earlier this morning, and we’re making the video as I post this.
If you want to leverage this new social media strategy to better grab the attention and imagination of your customers (or potential customers), call me at 814-937-1105 or email at firstname.lastname@example.org.
I’d love to discuss ways in which we might be able to showcase your products and stories while generating attention to your brand/business.