Facebook Cover Videos: Showcase Your Products, Services, Stories and Brand

If you’re a business owner or an administrator for your company’s Facebook page, you might’ve noticed the recently added feature allowing your business to replace its boring cover photo with a 20-90 second video...

What an opportunity! This new feature allows businesses to better showcase their products, stories and brands.

Regardless of if your business sells products or provides a service, utilizing the Facebook Cover Video is an effective tactic in grabbing your audience’s attention, capturing their imagination and/or more clearly telling the story behind your business.

Facebook tested this feature earlier in the year, but it’s just recently been available to more than 80% of the businesses on Facebook, so if your business is on Facebook, chances are you have the functionality to utilize this feature.

Not convinced video matters? Take a look at these stats:

  • 87% of marketers use video
  • 60% of users recall a video they have seen in the last 30 days
  • 500 million people watch Facebook video daily
  • Online video accounts for 74% of all web traffic

You may be asking, “Why doesn’t 232 Creative utilize Facebook Cover Video?”  Touche.  We were just approved earlier this morning, and we’re making the video as I post this.

If you want to leverage this new social media strategy to better grab the attention and imagination of your customers (or potential customers), call me at 814-937-1105 or email at miller@232creative.com.

I’d love to discuss ways in which we might be able to showcase your products and stories while generating attention to your brand/business.

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