CREATIVE NEWS

Social Media + Blogging: Approach it with “Fear”

Ok... hear me out on this one. While working with our clients, we're always talking up the benefits of posting on social media on a daily (or at least regular) basis, blogging about relevant content, etc. etc. Let’s face it, some people have a difficult time focusing on social media and blogging. I’ll admit it,…
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COMMUNICATIONS PLANNING FOR UNEXPECTED SCHEDULE CHANGES

One of our clients had an event scheduled two Saturdays ago, which was right in the heart of the initial forecasts for feet and feet of snow (well, maybe inches… but a lot).  As important as blasting out the invitations and information via email marketing, website and social media platform before the event, it was…
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232SDAY – JAB, JAB, JAB, RIGHT HOOK

As like most of you, I find myself checking my Instagram and Snapchat feeds every few hours. Typically, it’s full of personal stories of people showing the ways in which their life is better than yours (amiright?). However, a constant on my timelines is Tera Geishauser. She’s a trainer and lifestyle coach who I’ve known…
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WHEN EMAIL MARKETING GOES WRONG

As business owners, Ryan and I each receive dozens of emails per week trying to sell us the tool that promises to save us a few hours per day, generate $10,000’s per month or do something magical, like grow back our hair. No differently than you, there's a good chance that most email marketing pieces…
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TRAFFIC IS A GREAT THING… IF IT’S TO YOUR WEBSITE

In honor of the day after the 4th of July and the very light traffic, we thought our topic today would be driving traffic to your website. For many businesses, their website is the lifeblood of their company and brand. While we touched on a few of these pieces a few months ago, they are…
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232 TUESDAY: KNOWING YOUR AUDIENCE

The most important piece in marketing is reaching the correct audience. You can have the coolest product, the most inspiring design, but if you’re not getting the message into the correct people’s hands (eyes, ears, mouth), then it truly doesn’t matter. One of the most important practices your organization can perform is outlining an answer…
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“WOAH….. WE’RE HALFWAY THERE….”

When it comes to your business, you don't need to be, "marketing on a prayer." It’s July, folks! That means it’s the perfect time for two things: Planning your 4thof July celebrations Review your business’ first half performance Throughout the week, we’ll be providing you some simple tips, tactics and strategies to review your KPIs.…
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BUSINESS SPRING CLEANING: GOOGLE ANALYTICS

(This is the face Mike makes when he finds a useful nugget of info in Google Analytics)  We're halfway through March, which typically means many of you may be blocking off a weekend in the near future to perform your annual spring cleaning duties at your house. However, it's almost end of the first quarter…
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232SDAYS – “In The Pocket” with Charlie Batch

In this edition of 232sDays, we discuss the recent "In the Pocket" fundraising event and look forward to the upcoming #GivingTuesday.

We've had the privilege of working with Charlie and Tasha-Wilson Batch from the Best of the Batch Foundation on various initiatives throughout the past year, and we're always inspired with the impact they have on children and families in Western PA.

INTRODUCING…232SDAYS!

232SDAYS VLOG - COMING SOON! We're starting a weekly vlog, and we're cleverly calling it, "The 232sday Vlog." It's pretty exciting, right? Our goal is to provide valuable marketing and creative content while developing authentic engagement with you all on a variety of topics and issues. In any given week, we may discuss a new…
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