Traffic is a Great Thing… If it’s to Your Website

In honor of the day after the 4th of July and the very light traffic, we thought our topic today would be driving traffic to your website. For many businesses, their website is the lifeblood of their company and brand. While we touched on a few of these pieces a few months ago, they are…

232 Tuesday: Knowing Your Audience

The most important piece in marketing is reaching the correct audience. You can have the coolest product, the most inspiring design, but if you’re not getting the message into the correct people’s hands (eyes, ears, mouth), then it truly doesn’t matter. One of the most important practices your organization can perform is outlining an answer…

“Woah….. We’re Halfway There….”

When it comes to your business, you don't need to be, "marketing on a prayer." It’s July, folks! That means it’s the perfect time for two things: Planning your 4thof July celebrations Review your business’ first half performance Throughout the week, we’ll be providing you some simple tips, tactics and strategies to review your KPIs.…

Business Spring Cleaning: Google Analytics

(This is the face Mike makes when he finds a useful nugget of info in Google Analytics)  We're halfway through March, which typically means many of you may be blocking off a weekend in the near future to perform your annual spring cleaning duties at your house. However, it's almost end of the first quarter…

232SDAYS – “In The Pocket” with Charlie Batch

In this edition of 232sDays, we discuss the recent "In the Pocket" fundraising event and look forward to the upcoming #GivingTuesday.

We've had the privilege of working with Charlie and Tasha-Wilson Batch from the Best of the Batch Foundation on various initiatives throughout the past year, and we're always inspired with the impact they have on children and families in Western PA.


232SDAYS VLOG - COMING SOON! We're starting a weekly vlog, and we're cleverly calling it, "The 232sday Vlog." It's pretty exciting, right? Our goal is to provide valuable marketing and creative content while developing authentic engagement with you all on a variety of topics and issues. In any given week, we may discuss a new…

Nobody Likes Plastic Flowers – NBA Draft Edition

Shortly after basketball star Markelle Fultz was selected by the Philadelphia 76ers with the first pick in the NBA Draft last week, he posted the following on Instagram, “Exited to head to (City) and join the (team name).” No, seriously… that’s what he posted. It's not difficult to know what happened here. We all know…

Facebook Cover Videos: Showcase Your Products, Services, Stories and Brand

If you’re a business owner or an administrator for your company’s Facebook page, you might’ve noticed the recently added feature allowing your business to replace its boring cover photo with a 20-90 second video... What an opportunity! This new feature allows businesses to better showcase their products, stories and brands. Regardless of if your business sells products…

Thinking of Using Comic Sans? Here’s 5 Useful Tips

We know that you've been yearning for your 232sday Marketing Tip, and like the 2012 Christina Aguilera Album, we're going, "Back to Basics." If you ever come across a time thinking Comic Sans is an appropriate font, do the following: Close your laptop Breathe deeply for three to five minutes Take a five-minute walk Splash…