Category Archives: Marketing Tips

TIPS FOR LAUNCHING A BLOG: PART 2

Last week I wrote about the importance of pumping out content for your small business. To build upon the initial thoughts, we’ve put together additional strategies and thoughts to help you maximize the impact of your content! Click here if you didn’t have a chance to read Part 1 FINDING RELEVANT BLOG CONTENT From a…
READ MORE

TIPS FOR LAUNCHING A BLOG: PART 1

It’s that time of year when we reflect on our previous year… understand what you did well… and set goals for what we need to do to market ourselves better. As marketers and small business owners, we all know that content marketing is king, whether that’s video, website updates or social media posts. In 2020,…
READ MORE

SOCIAL MEDIA + BLOGGING: APPROACH IT WITH “FEAR”

Ok... hear me out on this one. While working with our clients, we're always talking up the benefits of posting on social media on a daily (or at least regular) basis, blogging about relevant content, etc. etc. Let’s face it, some people have a difficult time focusing on social media and blogging. I’ll admit it,…
READ MORE

232SDAY – JAB, JAB, JAB, RIGHT HOOK

As like most of you, I find myself checking my Instagram and Snapchat feeds every few hours. Typically, it’s full of personal stories of people showing the ways in which their life is better than yours (amiright?). However, a constant on my timelines is Tera Geishauser. She’s a trainer and lifestyle coach who I’ve known…
READ MORE

232 TUESDAY: KNOWING YOUR AUDIENCE

The most important piece in marketing is reaching the correct audience. You can have the coolest product, the most inspiring design, but if you’re not getting the message into the correct people’s hands (eyes, ears, mouth), then it truly doesn’t matter. One of the most important practices your organization can perform is outlining an answer…
READ MORE

BUSINESS SPRING CLEANING: GOOGLE ANALYTICS

(This is the face Mike makes when he finds a useful nugget of info in Google Analytics)  We're halfway through March, which typically means many of you may be blocking off a weekend in the near future to perform your annual spring cleaning duties at your house. However, it's almost end of the first quarter…
READ MORE

232sDay Tip: Don’t Forget to Celebrate Your Successes

One of the most common traits of working with small businesses is the necessity to be uber-efficient with their time, staff and money. For these reasons, we’ve all heard co-workers, family members or friends talk about their struggles at work: Not enough hours in the day Wearing too many hats (too many job responsibilities) Understaffed…
READ MORE

“Hello… it’s us”

{Imagine us longingly looking out the window toward you while listening to Adele} “Hello… it’s me. I was wondering if after all these years you'd like to meet To go over everything”   We know that it’s been awhile, and we're sorry. But it’s not without reason. Sometimes we get caught up working with our…
READ MORE