Last week I wrote about the importance of pumping out content for your small business. To build upon the initial thoughts, we’ve put together additional strategies and thoughts to help you maximize the impact of your content!
FINDING RELEVANT BLOG CONTENT
- From a content perspective, what are people buzzing about in the industry? For instance:
- What’s coming down the pike/what can people expect?
- What’re the latest trends that people care about and are looking for more?
- Are there organizations working with old, old systems that you can help tailor any content to them?
- People (and the internet) love lists. They are easy to consume, and most of the time, if you choose to read two reasons why, you’re going to naturally go down the list. By going down the list, you naturally become more invested. So on, and so on.
- Developing lists also alleviates the possible burden of “Where do I start?” and “How should I write this…” Often times lists are more efficient and effective for the writer and the reader. Here are some ideas:
- “Top 5 reasons why you should visit Eighth & Hays Wine Bar”
- “3 great questions to ask when selecting a new auto repair facility ”
- “ONE: The most important thing I learned this week was…”
GET CREATIVE WITH YOUR DELIVERY
- Feel free to get creative with the packaging of your posts. For instance, you may have a subject area that is wide and quite frankly, way too long to post. However, if you find a way to make it “XYZ Series Weekly Tip” it allows a similar posting to be spread out into a month’s worth of content.
WHO IS/ARE THE EXPERT(S) IN THE AREA?
- There’s no denying that you and your employers
will be writing to position the organization as thought/service leaders within
the industry, but also look for opportunities to leverage other:
- When you have these special reports and/or systems or websites that you can pull from, be sure to link that. First, it allows people to continue getting more information, and positions you as the professional “disseminator” or information, but also it’s GREAT for SEO.
- Feel free to get creative. Have teams collaborate instead of putting the brunt on one person.
- To build off the previous section, are there other experts within the field that you could collaborate with… maybe a customer, maybe someone from Infor, etc?
LOOK AT WHAT YOUR COMPETITORS ARE DOING
- Chances are if they are writing about it…. They’re making money on providing a service for it. Don’t be afraid to join the sandbox.
- In the same right, look at what your competitors are NOT talking about. For instance, if you and Competitor XYZ offer free shuttle service or courtesy cars (just an example), and they aren’t writing about it, your organization will get a leg up on that organization when it comes to searching and/or comparing one another.
Most importantly – Don’t stress about it! Don’t overthink it! Just start!