MERCHANDISING

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MERCHANDISING

One of the areas of business most overlooked by new businesses is the opportunity to sell merchandise.  You may think, “no one would want to buy a shirt or other item with our business’ name on it.” However, you’re probably wrong, and you’re ignoring some very key points to the importance of merchandising.

  • Increases sales / generate new revenues
  • Builds brand loyalty
  • Creates (in some merchandise cases) a walking advertisement for your company.