You’ve got a business and a logo… great. However, if you don’t have signage (or proper signage) at your place of business or tradeshow, you’re missing a huge opportunity. Did you know that 50% of a new business' customers are directly related to an on-premise sign?
Also – you need to be sure the signage that you do (or will) have is an accurate representation of the brand you’re trying to create. For instance, if you’re a high-end furniture company, you don’t want your brand to be represented by a flimsy vinyl banner.
So, as a business owner or someone charged with driving business development for your company, don’t overlook one of the simplest ways of creating buzz + brand recognition + new business.