The American Marketing Association defines marketing as, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” However, we prefer the way Silicon Valley marking guru Regis McKenna defines it…
“MARKETING IS EVERYTHING”
Whether you realize it or not, marketing is all around us... almost every hour of the day and every decision we make is based on someone marketing to us... or us marketing ourselves to others. Think that's a bit dramatic? Take a look at some of the example's below:
MARKETING EXAMPLE 1
Billy wakes up in the morning knowing he's meeting potential clients. He carefully decides which shirt, pants, shoes and watch he should wear to his meeting.
MARKETING EXAMPLE 2
You need to buy bottled water at the store, but there's 12 brands. How do you decide which to buy? Is it the label, price, shape of the bottle?
MARKETING EXAMPLE 3
Pat wants to blast a photo across social media. It requires several downward-angled selfies, picking the best, and adding a creative filter. #selfmarketing