MARKETING EXAMPLE 1
Billy wakes up in the morning knowing he's meeting potential clients. He carefully decides which shirt, pants, shoes and watch he should wear to his meeting.
MARKETING EXAMPLE 2
You need to buy bottled water at the store, but there's 12 brands. How do you decide which to buy? Is it the label, price, shape of the bottle?
MARKETING EXAMPLE 3
Pat wants to blast a photo across social media. It requires several downward-angled selfies, picking the best, and adding a creative filter. #selfmarketing