CREATIVE NEWS

WHY VIDEO IS IMPORTANT FOR BUSINESS AND MARKETING EFFORTS

WHY VIDEO IS IMPORTANT FOR BUSINESS AND MARKETING EFFORTS
When it comes to marketing, the kitchy statement is, “Content is king.” And while that is true, the method in which you deliver that content can be (and is) equally as important.   For years, society and statistics have been telling us that video marketing is the next big thing… and guess what, the future is…
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COMMUNICATIONS STRATEGIES AROUND THE CORONAVIRUS

COMMUNICATIONS STRATEGIES AROUND THE CORONAVIRUS
Early last year, we wrote a blog, “Communications Planning for Unexpected Schedule Changes,” that addressed the importance of communications planning. It focused on various strategies to build a checklist of tasks in the event your business is affected by some unforeseen circumstance. Sadly, we have to brush the dust off that blog. While last year’s…
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TIPS FOR LAUNCHING A BLOG: PART 2

TIPS FOR LAUNCHING A BLOG: PART 2
Last week I wrote about the importance of pumping out content for your small business. To build upon the initial thoughts, we’ve put together additional strategies and thoughts to help you maximize the impact of your content! Click here if you didn’t have a chance to read Part 1 FINDING RELEVANT BLOG CONTENT From a…
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TIPS FOR LAUNCHING A BLOG: PART 1

TIPS FOR LAUNCHING A BLOG: PART 1
It’s that time of year when we reflect on our previous year… understand what you did well… and set goals for what we need to do to market ourselves better. As marketers and small business owners, we all know that content marketing is king, whether that’s video, website updates or social media posts. In 2020,…
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OUR ANSWER TO “WHAT HAVE YINZ BEEN UP TO?”

OUR ANSWER TO “WHAT HAVE YINZ BEEN UP TO?”
After more than two years in East Liberty, we've packed up our office equipment, cameras, drones, computers and moved the 232 Creative to Shaler in May of 2018... yes, almost 10 months ago! 232 Creative's new office space allows us to better serve our customers needs, everything from having the proper space to strategize marketing campaigns,…
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SOCIAL MEDIA + BLOGGING: APPROACH IT WITH “FEAR”

SOCIAL MEDIA + BLOGGING: APPROACH IT WITH “FEAR”
Ok... hear me out on this one. While working with our clients, we're always talking up the benefits of posting on social media on a daily (or at least regular) basis, blogging about relevant content, etc. etc. Let’s face it, some people have a difficult time focusing on social media and blogging. I’ll admit it,…
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COMMUNICATIONS PLANNING FOR UNEXPECTED SCHEDULE CHANGES

COMMUNICATIONS PLANNING FOR UNEXPECTED SCHEDULE CHANGES
One of our clients had an event scheduled two Saturdays ago, which was right in the heart of the initial forecasts for feet and feet of snow (well, maybe inches… but a lot).  As important as blasting out the invitations and information via email marketing, website and social media platform before the event, it was…
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232SDAY – JAB, JAB, JAB, RIGHT HOOK

232SDAY – JAB, JAB, JAB, RIGHT HOOK
As like most of you, I find myself checking my Instagram and Snapchat feeds every few hours. Typically, it’s full of personal stories of people showing the ways in which their life is better than yours (amiright?). However, a constant on my timelines is Tera Geishauser. She’s a trainer and lifestyle coach who I’ve known…
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WHEN EMAIL MARKETING GOES WRONG

WHEN EMAIL MARKETING GOES WRONG
As business owners, Ryan and I each receive dozens of emails per week trying to sell us the tool that promises to save us a few hours per day, generate $10,000’s per month or do something magical, like grow back our hair. No differently than you, there's a good chance that most email marketing pieces…
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TRAFFIC IS A GREAT THING… IF IT’S TO YOUR WEBSITE

In honor of the day after the 4th of July and the very light traffic, we thought our topic today would be driving traffic to your website. For many businesses, their website is the lifeblood of their company and brand. While we touched on a few of these pieces a few months ago, they are…
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