Your company is looking to generate new leads... and an industry-specific trade show is coming up in two months... great!
Gone are the days where you show up, drape a table cloth with your logo over the table and attract potential customers with fun-sized chocolate bars. Trade shows are a meat market... and they are typically full of your direct competitors who are looking to eat your lunch.
Your space needs to stand out from the herd. Each person that walks past your booth could be your next big account. You must create a booth experience that sparks enough curiosity to get them to slow down, actively engage each of them in conversation and almost most importantly, have a mechanism in place where they genuinely want to give you their contact information to allow the appropriate follow-up activities.